You’ve received me as part of a new initiative from Glorious Beauty called Love Beauty, Hate Waste. Feel free to use me, or gift me, but try to do it as soon as possible because my shelf life is soon to run out.
Sustainability is one of the biggest challenges that faces the beauty industry, with millions of tonnes of perfectly imperfect products just like me, ending up in landfill every year. And by perfectly imperfect, we’re talking a variety of reasons, from being close to expiry to having a change of outfit. Sometimes it can be as simple as a little scuff or dent on our outer packaging – but inside, we’re in mint condition and as loveable (and usable) as ever.