GLORIOUS BEAUTY PRESENTS

SWEED BEAUTY

Discover the ultimate in luxury beauty with Sweed Beauty, available here at Glorious Beauty. Elevate your make-up routine with our curated selection of premium false lashes, precision tools, and innovative beauty essentials designed to enhance your natural beauty. Sweed products are crafted with the highest quality materials, ensuring a flawless finish every time. Whether you're seeking subtle elegance or bold glamour, Sweed Beauty has the perfect touch for any occasion.

SWEED BEAUTY

THE STORY

Beloved by makeup artists worldwide, Sweed is renowned for crafting vegan and clean products that deliver professional results. As a trailblazer in the eye care category, Sweed has earned accolades for its award-winning Mascaras and Eyelash Growth Serum, formulated without prostaglandin analogues.

They have expanded their collection with new essentials, perfect for achieving Sweed’s signature “no makeup-makeup” look. Their latest launches, the Miracle Powder and Glass Skin Foundation, have taken the beauty world by storm. With over two decades of experience as a professional makeup artist, founder, Gabriella Elio, set out to create clean, game-changing products that fill a gap in the market.

As a proud vegan brand, they are committed to making a difference. Through our partnership with Billion Baby Turtles, Sweed rescue one sea turtle for every mascara sold.

Sweed Beauty model adding lip cover
Sweed Beauty's focus on quality and innovation

SWEED BEAUTY

QUALITY AND INNOVATION

Each Sweed product stands out with years of meticulous development and sourcing. Sweed Beauty collaborates with some of the most trusted factories globally, each an expert in their field. Every product begins from the ground up, crafted to offer exceptional functionality and quality through meticulously selected raw materials that adhere to strict clean standards. Discover more about our skincare-infused makeup, which combines scientifically-backed ingredients to deliver both beauty and performance.

BROWSE SWEED

SWEED BEAUTY

INTEGRITY

Sweed are fed up with flawless, retouched images that set unrealistic standards for beauty. They believe that skin should look like skin, which is why they never retouch our photos. True beauty is about authenticity, and their brand and product images are designed to show real, achievable results.

SHOP SWEED BEAUTY
Sweed Beauty product selection

SWEED BEAUTY

A CURATED COLLECTION

Shopping for makeup can often feel overwhelming, with so many choices available. Sweed Beauty understands this challenge and offers a thoughtfully curated selection of products designed to become essential staples in any makeup bag. These products are ideal for all skin types, including mature and sensitive skin, such as those with rosacea or acne-prone skin.

SHOP THE COLLECTION

SWEED BEAUTY

REAL WORLD RESULTS

The remarkable before and after images featured online with Sweed products are all genuine and shared by satisfied customers. Sweed Beauty proudly allows their results to speak for themselves, with no paid promotions or image editing involved. Every photo reflects authentic transformations and real experiences, ensuring transparency and trust in the effectiveness of their products.

SHOP NOW
Sweed Beauty real make-up results
Sweed Beauty baby turtles initiative

SWEED BEAUTY

Sweed x Billion Baby Turtles

For every mascara sold, Sweed Beauty is dedicated to rescuing a sea turtle. As a vegan and clean beauty brand, animal welfare has been at the heart of Sweed Beauty from the beginning. Proud supporters of the ‘Billion Baby Turtles’ rescue project, Sweed Beauty collaborates with this initiative to protect sea turtles and promote environmental sustainability. By partnering with Billion Baby Turtles, Sweed Beauty aims to raise awareness about the challenges sea turtles face and the impact on their habitats. This project focuses on community-based efforts to ensure nesting turtles and hatchlings are safeguarded from illegal hunting.

EXPLORE SWEED BEAUTY

Stay Glorious

Brought to you, with love, from glorious brands

Sweed Beauty in the UK is brought to you exclusively by Glorious Brands, the UK's leading beauty brand distributor. Glorious Beauty is Glorious Brands' online retail experience that brings you the finest make-up, skincare, fragrance and wellness brands the world has to offer. If you love PÜR then you'll love Glorious Beauty!