Introducing Brioni Eau de Parfum, a signature blend that embodies the brand's charisma and refinement while providing an identity for the wearer that complements rather than overpowers their sense of self.
WINNER: Marie Claire's - Best Designer Fragrance - Men's
SUBTLE, LUXURIOUS, COMMANDING This woody, floral fragrance speaks with quiet authority, crafted with a deliberately restrained palette of exceptional ingredients. The scent moves with effortless elegance, creating an aura of refined confidence that becomes an extension of the wearer's persona – refined yet unpretentious, powerful yet intimate.
The journey begins with the crisp brightness of green apple, immediately balanced by the warm spice of hand-picked pink peppercorns. At its heart, delicate violet adds an unexpected softness before surrendering to the rich, enduring foundation of cedarwood that anchors this masterfully composed fragrance.
All these elements harmonise within an elegant, weighty navy blue Italian glass bottle worthy of its precious contents.
Olfactive Family: Woody Floral
We know it is tempting but pressing or rubbing your wrists together after application can destroy the gorgeous top and middle notes of a fragrance. Simply spritz lightly on the skin and allow to dry. Apply to the pulse points of the neck, wrists, and inner elbows to let your parfum breathe and give its best. If you are in a warm climate, add a spritz to your hair and clothes too for maximum staying power.
Although popular practice, never rub your skin after applying, as this can crush scent particles.
Alcohol denat., parfum (fragrance), aqua (water), benzyl benzoate, ethylhexyl methoxycinnamate, ethylhexyl salicylate, butyl methoxydibenzoylmethane, BHT, methyl 2-octynoate, coumarin, limonene
Delivery Information
UK Standard Tracked Delivery (3-5 business days)
Free for all orders over £28
£3.99 for all orders up to £27.99
Order by 2pm GMT for;
UK Tracked 24 Delivery (1-2 business days)
Free for all orders over £60
£5.95 for all orders up to £59.99
Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom.
Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders within 48 hours however during sale time and after Bank Holiday this maybe longer.
We use 100% biodegradable and home compostable packing noodles that dissolve in water.
For more information about returns, please visit our returns policy.
*Please note, we are unable to accept returns on Love Beauty Hate Waste items unless the product is found to be faulty or has been damaged in transit or upon delivery.




