Neutralise brassiness and boost brightness with Björn Axén Cool Blonde Colouring Silver Shampoo for healthy, vibrant blonde hair.
This nourishing silver shampoo features violet pigments that effectively neutralise yellow and brassy tones in blonde, bleached and grey hair after just one use. The advanced formula is enriched with strengthening Ceramides that repair brittle strands damaged by chemical treatments, while Natural Oat Lipids smooth the hair cuticle and improve shine.
Amino Acids provide essential moisture, repair damage, and help prevent breakage, leaving hair brighter, healthier and noticeably shinier. The fresh, uplifting scent features notes of green tea, lime, violet and musk for a sensorial experience. Dermatologically tested and vegan, this shampoo is suitable for all hair types but specially formulated for blonde and grey hair.
Clinical tests confirm that unwanted brassy and yellow tones are neutralised after the first use, while consumer testing shows that 7 out of 10 users experience more moisturised, shinier hair with neutralised brassiness.
Benefits
- Violet pigments effectively neutralise yellow and brassy tones in blonde, bleached and grey hair
- Ceramides strengthen and repair brittle strands damaged by chemical treatments
- Natural Oat Lipids smooth the hair cuticle and improve shine for healthier-looking hair
- Amino Acids repair, moisturise and help prevent breakage for stronger hair
- Fresh, uplifting fragrance with notes of green tea, lime, violet and musk
- Dermatologically tested and vegan formula suitable for all hair types
Scent: Fresh, uplifting scent – featuring notes of green tea, lime, violet and musk
Hair type: Suitable for all hair types. Specially formulated for blonde and grey hair.
Dermatologically tested and vegan
7 out of 10
• notice that unwanted brassy and yellow tones are neutralised after using the Björn Axén Cool Blonde routine*
• experience that their hair feels moisturised after using the Björn Axén Cool Blonde routine*
• experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine*
8 out of 10
• would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend*
Unwanted brassy and yellow tones are neutralised after the first use of Cool Blonde Shampoo and Conditioner**
*Consumer-tested effect on 100 participants after 28 days of use
**Clinically tested effect
Apply to wet hair and scalp, massaging until lather appears. Shampoo twice or more if needed. Leave in for at least 2 min, or longer for a stronger neutralising effect. Rinse thoroughly. For improved neutralising and moisturising results, follow with Björn Axén Cool Blonde Conditioner or Hair Mask.
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, PEG-7 Glyceryl Cocoate, Parfum (Fragrance), Avena Sativa (Oat) Kernel Oil, Ceramide NG, Arginine, Acid Violet 43, Panthenol, Glycerin, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Dimethicone, Glycol Distearate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bis-Hydroxy/Methoxy/Methyl Amodimethicone Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Tetrasodium Glutamate Diacetate, Laureth-4, Dilauryl Thiodipropionate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Chloride, Lactic Acid, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol
Christmas Delivery
Order by 16th December, 2025 for UK delivery before Christmas.Order by 19th December, 2025 for for UK Tracked 24 Delivery before Christmas.
Delivery Information
UK Standard Tracked Delivery (3-5 business days)
Free for all orders over £28
£3.99 for all orders up to £27.99
Order by 2pm GMT for;
UK Tracked 24 Delivery (1-2 business days)
Free for all orders over £60
£5.95 for all orders up to £59.99
Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom.
Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders within 48 hours however during sale time and after Bank Holiday this maybe longer.
We use 100% biodegradable and home compostable packing noodles that dissolve in water.
For more information about returns, please visit our returns policy.
*Please note, we are unable to accept returns on Love Beauty Hate Waste items unless the product is found to be faulty or has been damaged in transit or upon delivery.