A nourishing shampoo that neutralises brassiness and strengthens the hair.
This nourishing silver shampoo has violet pigments that boost brightness and effectively neutralise yellow and brassy tones in blonde, bleached and grey hair already after one use.
The formula is enriched with Ceramides that strengthen brittle strands damaged due to chemical treatments, Natural Oat Lipids that smooth and enhance shine, as well as Amino Acids that repair, moisturise and help prevent breakage. Hair is left brighter, healthier and with a lot of shine.
Scent: Fresh, uplifting scent – featuring notes of green tea, lime, violet and musk
Hair type: Suitable for all hair types. Specially formulated for blonde and grey hair.
Dermatologically tested and vegan
7 out of 10
• notice that unwanted brassy and yellow tones are neutralised after using the Björn Axén Cool Blonde routine*
• experience that their hair feels moisturised after using the Björn Axén Cool Blonde routine*
• experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine*
8 out of 10
• would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend*
Unwanted brassy and yellow tones are neutralised after the first use of Cool Blonde Shampoo and Conditioner**
*Consumer-tested effect on 100 participants after 28 days of use
**Clinically tested effect
Apply to wet hair and scalp. Massage until lather appears. Shampoo twice or more if needed. Leave in for at least 2 minutes. Leave in longer for a stronger neutralizing effect. Rinse thoroughly. Combine with Björn Axén Cool Blonde Conditioner or Hair Mask to enhance the neutralizing and moisturizing effect.
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, PEG-7 Glyceryl Cocoate, Parfum (Fragrance), Avena Sativa (Oat) Kernel Oil, Ceramide NG, Arginine, Acid Violet 43, Panthenol, Glycerin, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Dimethicone, Glycol Distearate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bis-Hydroxy/Methoxy/Methyl Amodimethicone Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Tetrasodium Glutamate Diacetate, Laureth-4, Dilauryl Thiodipropionate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Chloride, Lactic Acid, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol
Delivery Information
UK Standard Tracked Delivery (3-5 business days)
Free for all orders over £28
£3.99 for all orders up to £27.99
Ireland Tracked Delivery (2-4 business days)
£7.99 for all orders
Order by 2pm GMT for;
UK Tracked 24 Delivery (1-2 business days)
Free for all orders over £60
£5.95 for all orders up to £59.99
Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom & Ireland.
Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders within 48 hours however during sale time and after Bank Holiday this maybe longer.
We use 100% biodegradable and home compostable packing noodles that dissolve in water.
For more information about returns, please visit our returns policy.
*Please note, we are unable to accept returns on Love Beauty Hate Waste items unless the product is found to be faulty or has been damaged in transit or upon delivery.