Sustainable Beauty: Brands Making a Difference in 2025

In today's beauty landscape, sustainability isn't just a buzzword - it's becoming the gold standard. As consumers become increasingly conscious of their environmental footprint, beauty brands are stepping up with innovative approaches to reduce waste, protect biodiversity, and create products that are as kind to the planet as they are effective.

At Glorious Beauty, we're proud to champion brands that are leading the charge toward a more sustainable beauty industry, including our very own Love Beauty Hate Waste initiative. 

This section of our website offers discounted products that might otherwise end up in landfill, such as items with short expiry dates, damaged packaging, or discontinued packaging. By giving these products a second chance, we're reducing waste while offering you premium beauty at accessible prices. It's a win-win for your wallet and the planet.

We're also proud to offer these incredible brands that are redefining sustainable luxury in 2025. Discover luxury that doesn't cost the earth.


 

SWEED: Beauty With a Purpose 

This Swedish brand known for its lashes and brows, combines stunning results with meaningful conservation efforts: 

  • Vegan and animal-friendly: All products are developed without animal derivatives and never tested on animals 

  • Conservation impact: SWEED saves one sea turtle for every mascara sold through their partnership with conservation organisations 

  • Minimal packaging: Designed to reduce waste while maintaining a luxury aesthetic 

  • Durability by design: Their reusable lashes are crafted for multiple wears, significantly reducing the waste associated with single-use beauty products 

SWEED exemplifies how beauty brands can be champions for conservation, allowing consumers to contribute to environmental protection with every purchase. 

 

Carlotha Ray: Redefining Luxury Fragrance 

Carlotha Ray has revolutionised sustainable luxury in the traditionally resource-intensive world of fine fragrance: 

  • Clean, mindful formulation: 90% natural ingredients with an organic vegetable alcohol base, free from controversial ingredients like BHT and Benzyl Salicylate 

  • Innovative upcycling: Up to 20% of ingredients are upcycled from agro-industry by-products, such as citrus and apple residuals from juice production 

  • Ethical sourcing: All Orpur-labeled raw materials are responsibly sourced through programs supporting local communities while protecting ecosystems. These sustainable industries ensure fair working conditions and fair trade for farmers, as well as the protection of local ecosystems

  • Eco-designed bottles: Exceptionally light (just 106g) bottles made from 40% recycled glass, 100% recyclable and refillable 

  • Sustainable details: Bottle caps sculpted from PEFC-certified beech wood from sustainably managed forests, finished with water-based paint and fully compostable 

  • Responsible packaging: Boxes made with Italian paper composed of 40% recycled fibers, printed with vegetable inks and constructed with water-based glue 

  • Social impact: Perfume boxes hand-assembled in vocational rehabilitation centers in France, supporting the integration of people with disabilities 

Carlotha Ray demonstrates that true luxury lies in thoughtful production, proving that sustainability and premium quality can coexist beautifully in the fragrance world. More information can be found on their website.

 

Karen Walker: Fashion-Forward Responsibility 

This beloved brand takes a comprehensive approach to reducing environmental impact throughout their supply chain: 

  • Chemical management: Strict protocols for chemical usage in product development 

  • Waste reduction: Advanced hazardous waste management systems 

  • Water conservation: Monitoring and reducing wastewater and overall water usage 

  • Energy efficiency: Implementing measures to reduce energy consumption across production processes 

Karen Walker represents the integration of sustainability into every aspect of the beauty and fashion business, working with partners to ensure environmental considerations are prioritised from concept to consumer. More information can be found on their website.

 

Björn Axén: Scandinavian Sustainability

This coveted Swedish haircare brand has a comprehensive approach to sustainability including: 

  • 100% recyclable packaging across their entire product range 

  • Innovative materials: Their tubes are made with 50% sugarcane, significantly reducing petroleum-based plastic usage 

  • Mindful formulations: Most products are vegan (with the exception of some waxes containing beeswax) and free from environmentally harmful cyclic silicones, PFAS, and parabens 

  • Minimalist packaging philosophy: No unnecessary secondary packaging, reducing waste at the source 

  • Cruelty-free commitment: Never tested on animals and strictly against animal testing 

Björn Axén demonstrates that premium haircare doesn't have to compromise on environmental responsibility - their products deliver professional results while maintaining impressive eco-credentials. 

 

Small Changes, Big Impact

While these brands are making impressive strides, sustainable beauty is also about the choices we make as consumers. Here are some simple ways to make your beauty routine more eco-friendly: 

  • Use it up: Finish products completely before replacing them 

  • Recycle properly: Clean containers and check local recycling guidelines 

  • Choose multi-purpose products: Reduce the total number of products you need