{"title":"Colour care","description":null,"products":[{"product_id":"bjorn-axen-moisture-hair-mask-200-ml","title":"Björn Axén Color Seal Shampoo 250 ml","description":"\u003cp\u003e[what makes it glorious]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eProtect and revitalise your colour-treated hair with Björn Axén Colour Seal Shampoo for long-lasting vibrancy and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e [description]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis gentle, vegan-friendly shampoo is specially formulated for colour-treated hair with a powerful Colour Protect Complex that helps prevent colour from fading while maintaining hair's natural moisture balance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe dermatologically tested formula contains strengthening Provitamin B5 that provides long-lasting hydration and helps prevent damage, while the Smooth \u0026amp; Anti-Static Molecule works to prevent frizz and makes hair easier to detangle after washing. Colour Seal Shampoo cleanses without stripping away essential oils, leaving hair soft, beautiful and with a lustrous shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe gentle yet effective formula is suitable for all hair types with colour treatment, though blonde and bleached hair may benefit more from the Cool Silver Shampoo in the range. Each wash helps to seal in colour pigments while nourishing the hair fibre for vibrant, healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eColour Protect Complex prevents colour from fading for longer-lasting vibrancy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvitamin B5 strengthens hair and provides long-lasting hydration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnti-Static Molecule prevents frizz and makes detangling easier\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGentle formula leaves hair soft and beautifully shiny\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan-friendly and dermatologically tested for sensitive scalps\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e[how to apply]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApply to wet hair and scalp. Massage gently to create a rich lather. Rinse thoroughly. For best results, follow with Björn Axén Colour Seal Conditioner to improve the colour preserving effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[glorious tip]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFor maximum colour protection, avoid washing your hair in very hot water as this can accelerate colour fade. Use lukewarm water instead to help seal the cuticle and lock in colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[ingredients]\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, Glycereth-2 Cocoate, Polyurethane-10, Panthenol, Guar Hydroxypropyltrimonium Chloride, Glycol Distearate, Lactic Acid, Laureth-4, Benzophenone-4, Formic Acid, Potassium Sorbate, Sodium Benzoate, Benzyl Salicylate, Parfum (Fragrance)\u003c\/p\u003e\n\u003cp\u003e[delivery]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ehide tab\u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":55723618992512,"sku":"15094","price":19.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0144\/3990\/7363\/files\/BjornAxen_ColorSeal_Shampoo_Image_Product_Withformula_1.jpg?v=1741704953"},{"product_id":"bjorn-axen-color-seal-conditioner-250-ml","title":"Björn Axén Color Seal Conditioner 250 ml | For Coloured Hair","description":"\u003cp\u003e[what makes it glorious]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLock in vibrant colour with Björn Axén Colour Seal Conditioner, designed specifically for colour-treated hair to maintain intensity and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e [description]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis vegan-friendly conditioner is formulated with an advanced Colour Protect Complex that works to prevent colour fading while strengthening and nourishing your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe safe, dermatologically tested formula contains Provitamin B5 for long-lasting hydration and damage prevention, alongside a Smooth \u0026amp; Anti-Static Molecule that effectively combats frizz and makes detangling effortless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for all hair types that have been colour treated, this lightweight conditioner moisturises, smooths and adds lustrous shine without weighing hair down. It leaves your locks feeling incredibly soft and manageable while preserving your colour investment through every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor bleached hair, Björn Axén recommends trying their Cool Silver or Repair series for targeted treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eColour Protect Complex prevents fading and preserves vibrancy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens hair structure while providing essential moisture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth \u0026amp; Anti-Static Molecule effectively reduces frizz\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMakes detangling easier while maintaining colour integrity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair soft, smooth and with beautiful shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight formula that doesn't weigh hair down\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e[how to apply]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApply to wet hair after shampooing with Colour Seal Shampoo. For maximum effectiveness, leave in for a few minutes to allow the conditioning agents to penetrate the hair shaft. Rinse thoroughly. For enhanced colour preservation, always use with Colour Seal Shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[glorious tip]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFor ultimate colour protection, minimise heat styling and use cool water for your final rinse to seal the hair cuticle and lock in colour pigments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[ingredients]\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Glycerin, Dimethicone,\u003cbr\u003eBehentrimonium Chloride, Panthenol, Polyurethane-10, Glycereth-2 Cocoate,\u003cbr\u003eGlyceryl Stearate, Polyquaternium-37, Hydroxypropyl Guar, Benzophenone-4,\u003cbr\u003eTetrasodium EDTA, Isopropyl Alcohol, Benzyl Salicylate, Phenoxyethanol,\u003cbr\u003eDehydroacetic Acid, Benzoic Acid, Sodium Hydroxide, Parfum (Fragrance)\u003c\/p\u003e\n\u003cp\u003e[delivery]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ehide tab\u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":55723684266368,"sku":"15095","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0144\/3990\/7363\/files\/BjornAxen_ColorSeal_Conditioner_Image_Product_Withformula_1.jpg?v=1741705055"},{"product_id":"bjorn-axen-color-seal-hair-mask-200-ml","title":"Björn Axén Color Seal Hair Mask 200 ml","description":"\u003cp\u003e[what makes it glorious]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRestore vibrancy and shine to your coloured hair with Björn Axén Colour Seal Hair Mask, a deeply hydrating treatment that locks in colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e [description]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis professional quality, vegan-friendly, dermatologically tested hair mask is specially formulated to protect and preserve colour-treated hair from fading. Enriched with a Colour Protect Complex of pigments that shield your colour, this deeply nourishing hairmask works to strengthen and condition hair while delivering long-lasting moisture to dry, damaged strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe salon-quality conditioner formula contains Provitamin B5 that provides intense hydration and helps prevent damage, while the Smooth \u0026amp; Anti-Static Molecule effectively combats frizzy hair and makes hair easier to detangle after washing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for all hair types but specifically designed for colour-treated locks, this conditioning masque leaves hair feeling soft, smooth and beautifully lustrous without weighing it down, helping to moisturise even the most damaged strands. For those with bleached hair, Björn Axén recommends trying their Cool Silver or Repair series for optimal results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eColour Protect Complex prevents colour fading and maintains vibrancy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvitamin B5 strengthens hair and delivers long-lasting hydration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth \u0026amp; Anti-Static Molecule reduces frizz and improves detangling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair soft, smooth and lustrous without weighing it down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDermatologically tested and vegan-friendly formula \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e[how to apply]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApply evenly to damp hair and scalp after shampooing. Leave in for at least 3 minutes, but preferably longer, to achieve optimal results. Rinse thoroughly. For enhanced colour preservation, combine with other Colour Seal products from the Björn Axén range.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[glorious tip]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ehide tab\u003c\/p\u003e\n\u003cp\u003e[ingredients]\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Glycerin, Glyceryl\u003cbr\u003eStearate, Dimethicone, Behentrimonium Chloride, Behenamidopropyl\u003cbr\u003eDimethylamine, Shea Butter Ethyl Esters, PPG-3 Caprylyl Ether,\u003cbr\u003ePanthenol, Polyurethane-10, Tocopheryl Acetate, Lactic Acid,\u003cbr\u003ePolyquaternium-37, Benzophenone-4, Tetrasodium EDTA, Isopropyl\u003cbr\u003eAlcohol, Benzyl Salicylate, Phenoxyethanol, Dehydroacetic Acid,\u003cbr\u003eBenzoic Acid, Sodium Hydroxide, Parfum (Fragrance)\u003c\/p\u003e\n\u003cp\u003e[delivery]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ehide tab\u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":55724480823680,"sku":"15096","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0144\/3990\/7363\/files\/BjornAxen_ColorSeal_HairMask_Image_Product_Withformula_1.jpg?v=1741705109"},{"product_id":"bjorn-axen-cool-blonde-coloring-silver-shampoo-250ml","title":"Björn Axén Cool Blonde Coloring Silver Shampoo 250ml","description":"\u003cp\u003e[what makes it glorious]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNeutralise brassiness and boost brightness with Björn Axén Cool Blonde Colouring Silver Shampoo for healthy, vibrant blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e [description]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis nourishing silver shampoo features violet pigments that effectively neutralise yellow and brassy tones in blonde, bleached and grey hair after just one use. The advanced formula is enriched with strengthening Ceramides that repair brittle strands damaged by chemical treatments, while Natural Oat Lipids smooth the hair cuticle and improve shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAmino Acids provide essential moisture, repair damage, and help prevent breakage, leaving hair brighter, healthier and noticeably shinier. The fresh, uplifting scent features notes of green tea, lime, violet and musk for a sensorial experience. Dermatologically tested and vegan, this shampoo is suitable for all hair types but specially formulated for blonde and grey hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClinical tests confirm that unwanted brassy and yellow tones are neutralised after the first use, while consumer testing shows that 7 out of 10 users experience more moisturised, shinier hair with neutralised brassiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eViolet pigments effectively neutralise yellow and brassy tones in blonde, bleached and grey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCeramides strengthen and repair brittle strands damaged by chemical treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural Oat Lipids smooth the hair cuticle and improve shine for healthier-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAmino Acids repair, moisturise and help prevent breakage for stronger hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFresh, uplifting fragrance with notes of green tea, lime, violet and musk\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDermatologically tested and vegan formula suitable for all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScent: Fresh, uplifting scent – featuring notes of green tea, lime, violet and musk\u003c\/p\u003e\n\u003cp\u003eHair type: Suitable for all hair types. Specially formulated for blonde and grey hair.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e\n\u003cp\u003e7 out of 10 \u003cbr\u003e•    notice that unwanted brassy and yellow tones are neutralised after using the Björn Axén Cool Blonde routine*\u003cbr\u003e•    experience that their hair feels moisturised after using the Björn Axén Cool Blonde routine*\u003cbr\u003e•    experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine*\u003c\/p\u003e\n\u003cp\u003e8 out of 10 \u003cbr\u003e•    would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend* \u003cbr\u003e \u003cbr\u003eUnwanted brassy and yellow tones are neutralised after the first use of Cool Blonde Shampoo and Conditioner**\u003cbr\u003e \u003cbr\u003e*Consumer-tested effect on 100 participants after 28 days of use\u003cbr\u003e**Clinically tested effect\u003c\/p\u003e\n\u003cp\u003e[how to apply]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApply to wet hair and scalp, massaging until lather appears. Shampoo twice or more if needed. Leave in for at least 2 min, or longer for a stronger neutralising effect. Rinse thoroughly. For improved neutralising and moisturising results, follow with Björn Axén Cool Blonde Conditioner or Hair Mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[glorious tip]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ehide tab\u003c\/p\u003e\n\u003cp\u003e[ingredients]\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, PEG-7 Glyceryl Cocoate, Parfum (Fragrance), Avena Sativa (Oat) Kernel Oil, Ceramide NG, Arginine, Acid Violet 43, Panthenol, Glycerin, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Dimethicone, Glycol Distearate, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Bis-Hydroxy\/Methoxy\/Methyl Amodimethicone Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Tetrasodium Glutamate Diacetate, Laureth-4, Dilauryl Thiodipropionate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Chloride, Lactic Acid, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol\u003c\/p\u003e\n\u003cp\u003e[delivery]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ehide tab\u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":55763483165056,"sku":"15106","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0144\/3990\/7363\/files\/BjornAxen_CoolBlonde_Shampoo_Image_Product_Withformula_1.jpg?v=1741707116"},{"product_id":"bjorn-axen-cool-blonde-coloring-silver-conditioner-250ml","title":"Björn Axén Cool Blonde Coloring Silver Conditioner 250ml","description":"\u003cp\u003e[what makes it glorious]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNeutralise brassiness and bring out cool tones with Björn Axén Cool Blonde Colouring Silver Conditioner for brighter, healthier blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e [description]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis nourishing silver conditioner is specially formulated for blonde, bleached and grey hair with violet pigments that effectively neutralise yellow and brassy tones after just one application. The advanced formula is enriched with Ceramides that strengthen brittle strands damaged by chemical treatments, while Natural Oat Lipids smooth the hair cuticle and boost shine. Amino Acids work to repair, moisturise and help prevent breakage, reducing frizz that commonly occurs in very damaged hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe conditioner features a fresh, uplifting scent with notes of green tea, lime, violet and musk. Clinically and consumer tested, this dermatologically approved and vegan formula leaves hair brighter, healthier and noticeably more luminous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eViolet pigments neutralise unwanted yellow and brassy tones after first use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCeramides strengthen brittle, chemically-treated hair strands\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural Oat Lipids smooth the hair cuticle and boost shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAmino Acids repair, moisturise and help prevent breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduces frizz commonly found on damaged blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDermatologically tested and vegan-friendly formula\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScent: Fresh, uplifting scent – featuring notes of green tea, lime, violet and musk\u003c\/p\u003e\n\u003cp\u003eHair type: Suitable for all hair types. Specially formulated for blonde and grey hair.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e\n\u003cp\u003e7 out of 10 \u003cbr\u003e•    notice that unwanted brassy and yellow tones are neutralised after using the Björn Axén Cool Blonde routine*\u003cbr\u003e•    experience that their hair feels moisturised after using the Björn Axén Cool Blonde routine*\u003cbr\u003e•    experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine*\u003c\/p\u003e\n\u003cp\u003e8 out of 10 \u003cbr\u003e•    would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend* \u003cbr\u003e \u003cbr\u003eUnwanted brassy and yellow tones are neutralised after the first use of Cool Blonde Shampoo and Conditioner**\u003cbr\u003e \u003cbr\u003e*Consumer-tested effect on 100 participants after 28 days of use\u003cbr\u003e**Clinically tested effect\u003c\/p\u003e\n\u003cp\u003e[how to apply]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApply to damp hair and scalp after shampooing. Massage the conditioner thoroughly into the scalp and hair, leave for 1-2 minutes, then rinse completely. For greater neutralising and moisturising effects, combine with other products in the Björn Axén Cool Blonde series.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[glorious tip]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFor maximum brightness and tone neutralisation, use the complete Björn Axén Cool Blonde routine including the Shampoo and Hair Mask. Clinical tests show that unwanted brassy tones are neutralised from the very first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[ingredients]\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Behenamidopropyl Dimethylamine, Parfum (Fragrance), Paraffinum Liquidum (Mineral Oil), Avena Sativa (Oat) Kernel Oil, Ceramide NG, Arginine, Panthenol, Acid Violet 43, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, C12-15 Alkyl Benzoate, Isopropyl Alcohol, Dimethiconol, Tetrasodium Glutamate Diacetate, Dilauryl Thiodipropionate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Citric Acid, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol\u003c\/p\u003e\n\u003cp\u003e[delivery]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ehide tab\u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":55763506561408,"sku":"15107","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0144\/3990\/7363\/files\/BjornAxen_CoolBlonde_Conditioner_Image_Product_Withformula_1.jpg?v=1741707478"},{"product_id":"bjorn-axen-cool-blonde-coloring-silver-hair-mask-200-ml","title":"Björn Axén Cool Blonde Coloring Silver Hair Mask 200 ml","description":"\u003cp\u003e[what makes it glorious]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRevive blonde brilliance with Björn Axén Cool Blonde Colouring Silver Hair Mask, the ultimate solution for neutralising brassiness and strengthening damaged hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e [description]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis intensely nourishing hair mask works like a deep conditioner and contains powerful violet pigments that effectively neutralise yellow and brassy tones in blonde, bleached and grey hair after just one application. The advanced formula combines Ceramides that strengthen brittle strands and improve overall hair condition damaged by chemical treatments with Natural Oat Lipids and nourishing oil that smooth the hair surface and improve shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssential Amino Acids work to repair, hydrate, moisturise and help prevent breakage, while reducing frizz and taming frizzy hair that commonly affects severely damaged and dead-looking hair. Protected by a UV Filter, this mask shields hair from sun damage and helps maintain colour longevity at an effective rate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe fresh, uplifting fragrance features notes of green tea, lime, violet and musk for a sensorial experience. Dermatologically tested and vegan, this mask is suitable for all hair types but specially formulated for blonde and grey hair, with clinically proven results for neutralising unwanted tones from the very first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEffectively neutralises yellow and brassy tones in blonde, bleached and grey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCeramides strengthen brittle strands and condition hair damaged by chemical treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural Oat Lipids and nourishing oil smooth the hair surface and improve shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAmino Acids repair, hydrate, moisturise and help prevent breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUV Filter protects hair from sun damage and maintains colour longevity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduces frizz and tames frizzy hair commonly found in damaged, colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScent: Fresh, uplifting scent – featuring notes of green tea, lime, violet and musk\u003c\/p\u003e\n\u003cp\u003eHair type: Suitable for all hair types. Specially formulated for blonde and grey hair.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e\n\u003cp\u003e7 out of 10 \u003cbr\u003e•    notice that unwanted brassy and yellow tones are neutralised after using the Björn Axén Cool Blonde routine*\u003cbr\u003e•    experience that their hair feels moistursed after using the Björn Axén Cool Blonde routine*\u003cbr\u003e•    experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine*\u003c\/p\u003e\n\u003cp\u003e8 out of 10 \u003cbr\u003e•    would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend* \u003cbr\u003e \u003cbr\u003eUnwanted brassy and yellow tones are neutralised after the first use of Cool Blonde Shampoo and Conditioner**\u003cbr\u003e \u003cbr\u003e*Consumer-tested effect on 100 participants after 28 days of use\u003cbr\u003e**Clinically tested effect\u003c\/p\u003e\n\u003cp\u003e[how to apply]\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApply evenly to towel-dried hair and scalp after shampooing. Leave on for at least 3 minutes and rinse thoroughly. Gradually increase the processing time with each use depending on how much neutralisation is desired. Use regularly to maintain results and combine with other Björn Axén Cool Blonde products for an improved effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[glorious tip]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ehide tab\u003c\/p\u003e\n\u003cp\u003e[ingredients]\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Paraffinum Liquidum (Mineral Oil), Cetyl Palmitate, Ethylhexyl Methoxycinnamate (Octinoxate), Avena Sativa (Oat) Kernel Oil, Ceramide NG, Arginine, Panthenol, Acid Violet 43, Lactic Acid, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Dimethicone, Dimethiconol, Tetrasodium Glutamate Diacetate, Polyquaternium-37, Dilauryl Thiodipropionate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Acid Red 52, Citric Acid, Sodium Chloride, Sodium Sulfate, Isopropyl Alcohol, Tetrasodium EDTA, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Parfum (Fragrance)\u003c\/p\u003e\n\u003cp\u003e[delivery]\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ehide tab\u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":55763538772352,"sku":"15108","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0144\/3990\/7363\/files\/BjornAxen_CoolBlonde_HairMask_Image_Product_Withformula_1.jpg?v=1741707981"}],"url":"https:\/\/gloriousbeauty.co.uk\/collections\/colour-care.oembed","provider":"Glorious Beauty","version":"1.0","type":"link"}